⏼ Why SendPulse?

Your marketing stack's eating your budget alive. Email here, SMS there, chatbot platform over there—five subscriptions doing what SendPulse handles in one. Users switching from Mailchimp save hundreds monthly while gaining features they were paying extra for elsewhere.

✔ The All-in-One Play

Email campaigns at 10am, SMS follow-up at 2pm, WhatsApp chatbot picking up at night—all automated from one dashboard. You're not copy-pasting contact lists between platforms or reconciling three separate analytics reports.

⚡The catch? That "all-in-one" pricing gets messy. Email's cheap, but SMS credits and chatbot subscribers bill separately. You'll hit $50-100/month faster than the pricing page suggests if you're actually using everything.

✔ Deliverability That Actually Works

Users report 50% better open rates after switching. SendPulse handles SPF, DKIM, and DMARC configuration automatically—the technical stuff that keeps you out of spam folders. One agency saw their campaigns jump from 18% to 27% opens just by migrating.

Here's the thing: that generous 15,000 email free tier only works for 500 subscribers. Most "free" plans trap you at 2,000 emails monthly. SendPulse lets you actually test their automation before buying.

✔ Budget Math That Makes Sense

Paid plans start at $8/month for 500 contacts with unlimited sends. Mailchimp charges $13 for the same, with worse automation. Scale to 5,000 subscribers and you're at $33 versus Mailchimp's $90.

⚡But watch those add-ons. SMS runs about $0.04-0.10 per message. Chatbot pricing jumps to $25/month for 2,500 contacts. The base price looks amazing until you need the multi-channel features you signed up for.

⛭ Workflow

Ecommerce store abandoned cart sequence: Customer adds product, doesn't buy. Email goes out in 2 hours ("Still thinking about it?"), SMS reminder at 24 hours with a 10% code, WhatsApp chatbot checks in at 48 hours offering help. 💡One user recovered 23% of abandoned carts with this exact flow.

Agency client onboarding: New client signs contract, automated email sends welcome packet, Telegram chatbot collects onboarding info, internal CRM creates deal automatically, SMS reminder two days before kickoff call.

Newsletter publisher workflow: Draft email in editor, A/B test two subject lines, segment list by engagement (active readers get full content, dormant ones get re-engagement campaign), schedule for optimal send time, web push notification hits blog subscribers 30 minutes before.

⚡What works: The automation builder uses simple if/then logic anyone can figure out. Drag blocks around, connect them with arrows, done. You're not debugging code or hiring developers.

⚡What doesn't: Building the same chatbot for five platforms means creating five separate bots. Other tools let you clone cross-platform—SendPulse makes you rebuild each time. Painful when you're managing Instagram, WhatsApp, Telegram, Facebook, and Viber.

⍟ The Verdict

SendPulse makes sense if you're consolidating tools or escaping Mailchimp's pricing. You'll save $30-80 monthly versus paying separately for email, SMS, and chatbots. The automation works well enough to compete with platforms costing 3x more.

But here's what you're signing up for: an interface that looks like 2018, analytics that barely scratch the surface, and support that's hit-or-miss (some rave about 5-minute fixes, others wait days). Template customization frustrates designers used to more control.

⚡Best play: Start with the free 15,000 email tier. Build a few campaigns, test the automation, see if the chatbots actually fit your workflow. Most realize they don't need all the features they thought they did—or they discover the modular pricing adds up too fast.

⏼ Bottom line: Smart choice for small businesses prioritizing value over polish, or agencies needing client accounts without per-seat pricing. Skip it if you're enterprise-scale or need advanced reporting that goes beyond basic open/click rates.

💡 Common Mistakes to Avoid

Ignoring email verification: SendPulse's monthly verification limits mean you can't check your whole list regularly. Result: deliverability tanks from bad addresses. Smart play: verify in batches before big campaigns, not after you've already sent to dead emails.

Building complex chatbot flows without testing: The editor slows down with massive flows (100+ blocks). Users who build everything in one flow hit lag problems. Split into smaller sequences connected by triggers instead.

Assuming "free" means unlimited: That 15,000 email tier only covers 500 subscribers. You'll hit the ceiling fast if you're actively growing. Budget for the $8-25/month tier from the start rather than scrambling when you hit limits mid-campaign.

Not factoring SMS costs: Email's cheap, SMS isn't. International sends run $0.08-0.15 per message. One campaign to 5,000 contacts costs $400-750. Test with small segments before blasting your entire list.

Skipping automation workflow testing: Conditional logic errors send the wrong message to the wrong segment. Always test workflows with dummy contacts before activating. One agency accidentally sent a "we miss you" campaign to active customers—ouch.

Recreating chatbots for each platform: You can't clone cross-platform, so building for five channels means five separate builds. Plan one master flow on paper, then replicate. Don't freestyle each one or they'll get inconsistent.

Forgetting to save work periodically: Editor occasionally loses unsaved changes. Users learned the hard way to save every 10-15 minutes, especially on complex templates or automation flows.