✨ Is GetResponse Right for You?
What it is: All-in-one email marketing platform combining automation, landing pages, webinars, and conversion funnels. Pricing starts at $19/month (seriously limited) with most teams needing the upper tiers.
Best for: Mid-market B2B companies (1,000-25,000 contacts) wanting solid automation and e-commerce integration without HubSpot pricing. Perfect if you run regular webinars—GetResponse includes native hosting while competitors charge extra.
Free trial: 14 days with full feature access. Forever-free plan available for up to 500 contacts (with GetResponse branding and limited automation).
⚠️ Skip it if: You need the deepest automation (choose ActiveCampaign), want creator-focused simplicity (choose ConvertKit), or your audience is heavily Gmail-based (deliverability concerns reported).
🎯 Why GetResponse?
You're tired of stitching together five different tools for email, landing pages, webinars, and automation. GetResponse bundles everything in one platform at roughly half what you'd pay for comparable HubSpot tiers.
💰 Price Advantage That Actually Holds
At 10,000 contacts on monthly billing, you're looking at around $79/month (Marketer plan) versus Mailchimp's roughly $138 and ActiveCampaign's approximately $189 for comparable features. The gap widens at scale—GetResponse runs about $539 for 100,000 contacts versus Mailchimp's $800+ range. Unlimited email sends at every tier means no surprise overage charges.
The built-in webinar hosting is the real differentiator. The Creator plan (around $69/month for 1,000 contacts) includes webinars for 100 attendees plus all your email marketing. Compare that to paying separately for Zoom ($15+/month) plus your email automation tool.
🚀 All-in-One Without the Learning Curve
One dashboard handles your entire marketing funnel. Build a landing page, connect it to an automation sequence, run a webinar, and track conversions—all without switching tools or syncing data. The visual automation builder is intuitive enough that you'll create your first workflow in under an hour.
But here's the thing—you'll outgrow the $19 Starter plan immediately. No A/B testing, no contact tagging, only one automation workflow. Most buyers land on the Marketer tier (starting around $59/month for smaller lists) to unlock features that actually matter.
📈 What GetResponse Users Typically Achieve
Cost Consolidation That Compounds
Teams replacing Mailchimp + Zoom + Unbounce with GetResponse typically save $100-200/month in subscriptions alone, though exact savings depend on your previous tier levels. One agency reported cutting their marketing stack from 6 tools to 2 (GetResponse + CRM), eliminating sync issues and reducing their monthly SaaS spend by around $340.
Faster Campaign Launches
The integrated workflow means you can build a landing page, connect it to an email sequence, and launch a webinar promotion in under 2 hours. No exporting lists, no syncing data across platforms, no wrestling with Zapier workflows.
A B2B SaaS company described reducing their typical campaign setup from "3 days coordinating between tools" to "same afternoon in GetResponse." The time savings multiply when launching multiple campaigns monthly.
Improved Webinar Conversion Rates
Users running regular webinars report 15-30% better conversion from signup to attendance when using GetResponse's integrated flow versus manual Zoom + email coordination. Automated reminder sequences with perfect timing (24 hours, 1 hour, 15 minutes before) and one-click join links reduce friction significantly.
The Catch: Gmail Deliverability Variance
While some users see solid inbox placement, others experience significant drops in Gmail delivery specifically. One e-commerce brand tracked a 40% decrease in Gmail open rates after migrating from Klaviyo, while Outlook and Yahoo addresses performed normally. Test your specific audience before fully committing.
🛠️ How GetResponse Works
Think email builder plus automation canvas, not coding or complex setup. The workflow feels familiar if you've used any drag-and-drop email tool.
Setup
Import your contacts via CSV, integrate with your CRM, or start fresh with signup forms. GetResponse's compliance team reviews imported lists—they'll reject contacts deemed old or unengaged, so plan for some friction if migrating from another platform.
Design emails using 120+ templates or the AI generator (3 uses on Starter, unlimited higher tiers). The drag-and-drop builder handles responsive design automatically. Connect your domain for custom sender addresses and landing page hosting.
Customization
Build automation workflows using a visual builder with trigger options: form submissions, email clicks, purchases, cart abandonment, website visits, and custom events. Segment your list using tags, custom fields, and behavioral data. The Marketer plan ($59+) unlocks unlimited workflows and advanced segmentation with up to 7 filter conditions.
Create landing pages from 200+ templates with A/B testing support. Host webinars directly in GetResponse (Creator plan) with screen sharing, polls, Q&A, and automatic recording. Set up conversion funnels that guide prospects from landing page through purchase with connected email sequences.
Monitor performance through standard email metrics plus revenue tracking, funnel analytics, and webinar engagement. Export data or connect to Google Analytics for deeper analysis.
⚙️ Core Features & Performance
📧 Email Marketing That Handles the Basics Well
The drag-and-drop builder is clean and responsive. 120+ templates cover standard use cases—newsletters, promotions, announcements. The AI email generator creates drafts from prompts, though you're limited to 3 generations on Starter (unlimited on higher plans).
Deliverability scores 95/100 from EmailDeliverabilityReport with 83-85% inbox placement. But Gmail and Outlook show lower delivery rates than competitors—multiple users report open rates dropping 50-70% compared to Mailchimp or Klaviyo. If your audience is heavily Gmail-based, test thoroughly before migrating.
Unlimited monthly sends at every paid tier is a genuine advantage. No message caps, no overage fees. Send 100,000 emails to 1,000 contacts or 10 emails to 100,000 contacts—same price.
🔄 Automation That Covers Standard Sequences
The visual automation builder uses a flowchart interface with solid trigger options. You can launch workflows based on form submissions, email engagement (opens, clicks), purchases, cart abandonment, website behavior, and custom events from your site or app.
The catch? Starter plan gets one automation workflow total. Marketer ($59+) unlocks unlimited workflows, which is table stakes for serious email marketing. ActiveCampaign offers deeper conditional logic and more sophisticated branching, but GetResponse handles standard B2B sequences—welcome series, lead nurturing, webinar follow-ups, re-engagement campaigns—capably.
🌐 Landing Pages With Actual A/B Testing
200+ templates with drag-and-drop customization. Mobile optimization is automatic. Custom domain support means your pages live at yourdomain.com/offer instead of generic GetResponse URLs.
A/B testing works on everything—headlines, images, calls-to-action, entire layouts. You can split traffic and let GetResponse auto-select the winner based on conversions. Users note 3-5 second load times in some cases, which matters for paid traffic campaigns.
🎥 Webinars Without the Zoom Subscription
Creator plan ($69+) includes webinars for up to 100 attendees (500 on Enterprise). You get screen sharing, polls, Q&A, whiteboard, and automatic recording. Webinar registration connects directly to your email sequences for automated reminders and follow-ups.
On-demand webinar hosting turns recordings into evergreen lead magnets. Upload a recorded webinar, create a signup page, and GetResponse handles the delivery and follow-up emails automatically. This is genuinely unique—no other major email platform bundles native webinar hosting.
🛒 E-Commerce Tools for Digital Products
Track purchases, cart abandonment, and revenue from connected stores (Shopify, WooCommerce, PrestaShop, Magento). Abandoned cart emails trigger automatically. Product recommendations insert dynamic content based on browsing history.
The built-in sales funnels combine landing pages, checkout pages, and email sequences in one flow. You can sell digital products directly through GetResponse without needing separate cart software, though the checkout experience is basic compared to dedicated e-commerce platforms.
⍟ The Verdict: Our Assessment
8.6/10 - GetResponse delivers solid all-in-one value for mid-market teams, with standout webinar integration and competitive pricing. Weakened by Gmail deliverability concerns and strict refund policies.
💬 What Users Say: Reviews & Verified Experiences
User ratings: 4.3/5 on G2 (721 reviews), 4.2/5 on Capterra (514 reviews), 4.1/5 on Trustpilot (903 reviews).
👍 Pros: What Users Love
- Customer Support Stands Out: "GetResponse's technical support is by far the best I've ever seen. They respond in less than a minute with human answers," reports a Trustpilot reviewer. The 24/7 live chat with knowledgeable agents appears in dozens of positive reviews across platforms.
- All-in-One Convenience Works: "GetResponse makes email marketing very easy for us. Landing pages, pop-ups, and email campaigns are all in one place, which helps us save time and keeps everything connected," explains a G2 user. Multiple reviewers cite reduced tool sprawl as a major benefit.
- Webinar Integration Delivers Value: Users running regular product demos or training sessions highlight the seamless connection between webinar signups, automated reminders, and post-webinar follow-up sequences—all managed in one platform without juggling Zoom licenses.
- Price Advantage at Scale: "Switched from Mailchimp due to their insane pricing increases. GetResponse gives me the same features for literally half the cost at 50,000 subscribers," says a Capterra reviewer. The cost savings resonate most with growing businesses.
👎 Cons: What Users Criticize
- Strict No-Refund Policy Frustrates: "I tried to cancel my account immediately after I signed up and realized the pricing. They do not offer refunds, claiming it's in their Terms of Service, which you are never shown when you sign up," complains a Sitejabber reviewer. This policy generates consistent negative feedback.
- List Import Rejections Cause Friction: "They rejected all 12,000 of my contacts claiming they were 'too old.' I imported the exact same list to Mailchimp without issue," reports a frustrated user. The compliance team's aggressive list vetting catches many by surprise.
- Pricing Jumps Hurt Growing Businesses: "The pricing is on the high end as the email list increases... The jump in pricing between plans is just not affordable for startups," notes a G2 reviewer. The 80-120% cost increase when crossing 25K contacts stings.
- Gmail Deliverability Concerns Persist: "My open rates dropped from 10-20% on Mailchimp down to less than 3% after switching to GetResponse," reports a Capterra user before migrating to Klaviyo. Multiple users cite worse Gmail inbox placement compared to competitors.
🚫 3 Critical Mistakes to Avoid
Mistake #1: Starting with the Starter Plan
The entry-level Starter plan (starting at $19/month) looks affordable, but you can't A/B test emails, tag contacts, or create more than one automation workflow. A marketing team signed up for Starter assuming it covered basics, then hit the single-workflow limit day three when trying to set up both a welcome series and an abandoned cart sequence.
⚠️ Fix it: Budget for the Marketer plan (starting around $59/month for smaller lists, scaling with contacts) from day one if you're serious about automation. The Starter plan is basically email broadcasting with minimal automation.
Mistake #2: Ignoring Duplicate Contact Charges
If the same email appears on two lists, you're charged twice. An agency with 5,000 unique contacts found themselves paying for 8,200 contact slots after segmenting their list into multiple groups without realizing GetResponse counts duplicates separately.
⚠️ Fix it: Use tags and segments within a single master list instead of creating multiple lists. Contact GetResponse support to audit your account for duplicates before pricing jumps catch you off-guard.
Mistake #3: Migrating Without Testing Gmail Deliverability
Multiple users report significant Gmail inbox placement drops after switching from Mailchimp, Klaviyo, or ConvertKit. One newsletter with 60% Gmail subscribers saw open rates crater from 22% to 8% within the first month on GetResponse.
⚠️ Fix it: Run parallel campaigns during your 14-day trial. Send the same email from both your current platform and GetResponse to a test segment. Compare Gmail open rates specifically before committing to migration.
FAQ
How does GetResponse pricing compare to Mailchimp and ActiveCampaign?
GetResponse costs 30-40% less than competitors at comparable tiers and contact counts. At 10,000 contacts on monthly billing, you're looking at around $79/month for the Marketer plan versus Mailchimp's roughly $138 and ActiveCampaign's approximately $189 for similar features. The gap widens at scale—around $539 for 100,000 contacts on GetResponse versus Mailchimp's $800+ range. The catch is those pricing jumps as your list grows. When you cross from 10,000 to 25,001 subscribers, your Marketer plan bill jumps from around $114 to $215 (roughly 89% increase depending on your specific contact count). GetResponse automatically upgrades your tier when you exceed limits with no grace period. Mailchimp wins on integrations (800+ versus ~170) and brand recognition. ActiveCampaign offers deeper automation for complex multi-step workflows. But if you need webinars and landing pages included, GetResponse bundles everything while competitors charge extra. Annual billing typically saves 18% across all tiers.
What's the real difference between Starter and Marketer plans?
The Starter plan (starting at $19/month for 1,000 contacts) is severely limited—it's basically email broadcasting with minimal automation. You get unlimited sends but only ONE automation workflow total, no A/B testing, no contact tagging or scoring, no abandoned cart recovery, and no webinars. Most teams hit Starter's limitations within days. You can't run both a welcome series AND a promotional campaign simultaneously because you're capped at one workflow. No contact scoring means you can't prioritize hot leads. No A/B testing means you're guessing on subject lines. The Marketer plan (starting around $59/month for 1,000 contacts, scaling with list size) unlocks unlimited automation workflows, advanced segmentation with 7 filters, contact scoring and tagging, A/B testing for everything, sales funnels, and revenue tracking. This is the minimum viable tier for serious email marketing. Think of Starter as a trial version with payment required.
Does GetResponse actually include webinar hosting, or is that extra?
Webinars are included starting with the Creator plan (around $69/month for 1,000 contacts, varying by list size). You get webinar hosting for up to 100 attendees with screen sharing, polls, Q&A, whiteboard, and automatic recording. Enterprise tier bumps capacity to 500 attendees. Registration pages, automated reminder emails, and post-webinar follow-up sequences integrate directly with your email marketing. You can also create on-demand webinars from recordings for evergreen lead generation. This is genuinely unique among email platforms. Mailchimp, ConvertKit, and ActiveCampaign don't offer native webinar hosting at all—you'd need separate Zoom, Demio, or WebinarJam subscriptions. If you're running 2+ webinars monthly, the Creator plan replaces both your email tool and webinar software for one combined price. The catch: no YouTube live streaming, no Facebook integration, and the interface is more basic than dedicated webinar platforms like Zoom or WebinarJam. But for straightforward product demos and training webinars, it handles the job.
Why do users report Gmail deliverability problems with GetResponse?
Independent testing shows GetResponse averaging 83-85% inbox placement overall, but Gmail and Outlook specifically show lower delivery rates than competitors. Multiple users report open rates dropping 40-70% for Gmail addresses after migrating from Mailchimp, ConvertKit, or Klaviyo. One verified case: An e-commerce newsletter with 60% Gmail subscribers saw open rates drop from 22% on Klaviyo to 8% on GetResponse over the first month. Another B2B company tracked 15% average opens on GetResponse versus 24% on their previous platform (Mailchimp), with the gap entirely in Gmail inbox placement. GetResponse's compliance team is also aggressive about rejecting imported contact lists deemed "old" or "unengaged," even when those same lists import successfully to other platforms. This affects new users specifically. Before migrating, run parallel campaigns during your 14-day trial. Send identical emails from both your current platform and GetResponse to a test segment. Compare Gmail open rates specifically. If you see a significant drop, GetResponse might cost you more in lost engagement than you save in monthly fees.
Can I avoid the duplicate contact charges by consolidating lists?
Yes, but you need to restructure how you organize contacts. GetResponse charges per contact slot, and if the same email appears on multiple lists, you're charged for each instance. An agency with 5,000 unique contacts paid for 8,200 slots because of duplication across segments. The fix: Use a single master list with tags and custom fields for segmentation instead of separate lists. Create segments using filters (tags, behavior, demographics) rather than physically separating contacts into different lists. This keeps your billing tied to actual unique contacts. GetResponse's support team can audit your account and merge duplicates, but it requires manual intervention. Set this up correctly from day one using tags and segments, or budget 2-3 hours to restructure your lists after importing. The tradeoff: segment-based organization requires more upfront planning than list-based separation. You need to think through your tagging strategy before importing contacts, not after.
What happens if I need to cancel—is there actually no refund?
GetResponse has a strict no-refund policy that generates consistent complaints on Sitejabber and Trustpilot. Even if you cancel within hours of signing up, you won't get your money back. They cite Terms of Service, though users report these aren't clearly presented during signup. This is particularly painful for annual subscribers who prepay for 18% savings. If you buy an annual plan upfront (for example, around $580 for the Marketer tier at 1,000 contacts) and realize two weeks later that Gmail deliverability is killing your open rates, you're out the full amount with no recourse. The workaround: Start with monthly billing for your first 2-3 months. Test deliverability with your actual audience, verify the features work for your use case, and confirm the pricing tier handles your growth trajectory. Only switch to annual billing once you're certain GetResponse fits your needs. Also use the 14-day free trial aggressively. Import contacts, build automations, send real campaigns, and stress-test everything before your credit card is charged. Once you're paying, assume every dollar is committed.
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